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Warhorse Partners

Warhorse PartnersWarhorse PartnersWarhorse Partners

Supporting the move forward in investment management 

Brand and marketing specialists to the asset management industry

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Warhorse Partners is a specialist consultancy that advises and supports forward-looking asset management firms in their positioning, brand and communications strategy. 


Bringing together experienced specialists in brand analysis, creation and strategy, digital, design, writing and communications, we are dedicated to helping talented asset manager brands to be seen and heard in a crowded marketplace. 


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Find out more

ASSET TV: CHANGING INVESTMENT TRUST OWNERSHP

Interview by Mark Colegate of Asset TV in August 2020 who asks why changing ownership structures in investment trusts should interest self-directed investors - and ways boards can address this significant growing group effectively. 

RISK IS NOT A NUMBER - ABERDEEN 2016 video

Such a great way to represent what risk means in investment.  Delightfully gripping on the big screen, crunch crunch.  We would use this at conferences to wake up sleepy professional audiences.




the SEVEN DEADLY SINS OF MULTI-ASSET INVESTING: Video

The delightful Joanna Lumley narrates this video short on the seven deadly sins of multi-asset investing.  Making this simple involved a lot of talented people. 


 https://www.scottishfinancialnews.com/article/lumley-lends-voice-to-aberdeens-latest-cartoon-offering 


bACKGROUND Video - once upon a time

A little brand backstory from 2015 with the International Advertising Association.


 https://www.gramercyinstitute.com/wreaks-speaks-2015 


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